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USP stands for Unique Selling Proposition. It is a marketing concept that refers to the distinctive feature or benefit of a product or service that sets it apart from the competition in the minds of consumers. A USP is what makes a product or service unique and desirable to customers.

To develop a USP, businesses must identify the unique attributes of their product or service that offer a clear benefit to their target audience. This benefit may be based on features such as quality, performance, convenience, or price, or it may be based on intangible benefits such as a brand's reputation or customer service.

The goal of developing a USP is to create a strong brand identity and to differentiate the product or service from the competition. By highlighting the unique benefits of the product or service, businesses can better communicate their value proposition to potential customers and increase sales.

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