Festive Lumbersexual original pen and ink and watercolour illustration by Rosie Brooks

"Lumbersexual" is a term used to describe a fashion and lifestyle trend that emerged in the early 2010s. It refers to men who adopt a rugged, outdoorsy look, often involving elements such as beards, flannel shirts, work boots, and other clothing items associated with lumberjacks or loggers. The term is a play on the words "lumberjack" and "metrosexual", the latter of which refers to a man who is highly concerned with his appearance and grooming.

The lumbersexual trend is often associated with a desire for authenticity and a rejection of mainstream, consumerist culture. Many adherents of the trend also have an interest in outdoor activities such as camping, hiking, and hunting. However, the trend has been criticized by some for being a superficial and privileged way of appropriating the image of working-class laborers.

Overall, the lumbersexual trend is a cultural phenomenon that reflects changing ideas about masculinity, fashion, and identity. While it may have peaked in popularity, its influence can still be seen in the styles and attitudes of many men today.